Unlocking The Two-Sided Market For Commercial Real Estate Services

In March 2009, Uber was born. Over the subsequent decade, the company became more than a controversial transportation company; it proved the scalability of the two-sided market. Though Uber was not the first company to deploy this model, it did so with unmatched pace and veracity, evidenced by its place in common vernacular. Overnight, VC offices were swarming with new startups pitched as the “Uber for [insert industry here].”

The two-sided market is genius in its simplicity. Companies like this exist to dynamically match a labor pool with those who need their services. Built on the back of another major technological revolution, the smartphone, companies were able to use data and transparency to transform how the world gets around...

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RSK: Amen to this...so true. We all have our relationships and go to people in the trades.

Ken Notes: Keep reading below, we may need to develop a Madison area short term flex warehouse for startups and expanding companies. Looking at Cirex and PD there seems to be product available, so we need a marketing / management company to become the Uber for Warehousing...