WeWork just made its first acquisition of 2019, snapping up a visitor identity and behavior company

Just six months after spending $100 million in cash on Teem, a Salt Lake City-based office management startup, the company has acquired Euclid, a data platform that tracks the identity and behavior of people in the physical world.

WeWork isn’t saying what it’s paying for the nine-year-old, Bay Area-based company, which raised $43.6 million over the years and whose brand will be put to rest. But the deal is clearly an effort to move WeWork further away from merely selling memberships to its co-working spaces — a risky business model in a sour economy — and instead also become a software-as-a-service provider.

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RSK: Looks like WeWork has lost its original perspective or is it just me.