Most shoppers are still leery of buying their groceries online. But delivery in the US is set to `explode`


Most shoppers are still leery of buying their groceries online. But delivery in the US is set to `explode`


  • In the U.S., a mere 3 percent of grocery spending takes place online today.
  • A new study by Bain & Co. in collaboration with Google finds shoppers are still reluctant to try delivery services and often don`t stick with them.
  • But the firm predicts grocery delivery will ultimately take off as companies continue to invest in it.

You might think that just about everybody is buying groceries online today, as retailers like Walmart, Kroger and Amazon race to perfect their delivery services and tout their abilities to get food to shoppers` homes in under an hour. But that`s not exactly the case.

Grocery shoppers are still concerned they`re being charged higher prices online and complain about delivery drivers being late, among other disappointments.

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RSK: Every time I go to Hy-Vee there are boxes and bags of groceries lined up for delivery so they may not be suffering the same as others.

Ken Notes: like all new tech there will be a learning curve as consumers decide how they want to shop. Remember many people do not know exactly what they want when they shop, thus the store provides the experience (visual selection) they want. It is about this experience and stores and online retailers that provide great ones will thrive.

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- - Volume: 7 - WEEK: 7 Date: 2/12/2019 9:21:03 AM -