- In the U.S., a mere 3 percent of grocery spending takes place online today.
- A new study by Bain & Co. in collaboration with Google finds shoppers are still reluctant to try delivery services and often don`t stick with them.
- But the firm predicts grocery delivery will ultimately take off as companies continue to invest in it.
You might think that just about everybody is buying groceries online today, as retailers like Walmart, Kroger and Amazon race to perfect their delivery services and tout their abilities to get food to shoppers` homes in under an hour. But that`s not exactly the case.
Grocery shoppers are still concerned they`re being charged higher prices online and complain about delivery drivers being late, among other disappointments.