Why do all new apartment buildings look the same?

A wave of sameness has washed over new residential architecture. U.S. cities are filled with apartment buildings sporting boxy designs and somewhat bland facades, often made with colored panels and flat windows.

Due to an Amazon-fueled apartment construction boom over the last decade, Seattle has been an epicenter of this new school of structural simulacra. But Seattle is not alone. Nearly every city, from Charlotte to Minneapolis, has seen a proliferation of homogenous apartments as construction has increased again in the wake of the financial recession...

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RSK: True here in our market as well....but it does boil down to code, cost & craft.

Ken Notes: I hope to see some smaller units with shared amenities in the Madison footprint. I have to believe that 200 sq ft solo is as good as 900 - 1200 sq ft with 8 students but I may be wrong...