Former WeWork Exec Joins CBRE’s New Coworking Arm As COO

CBRE has brought on a former WeWork executive to work at its new coworking offering.

Robert Cartwright joined the new company, called Hana, in September as chief operating officer, The Real Deal reports. He was previously WeWork’s senior vice president of global operations, a position he left in August, according to his LinkedIn profile. He was also an executive at Starwood Hotels and co-founded a hotel development company.

CBRE launched Hana late last month. The new business will not lease space directly, but will work with landlords to create and run flexible office space on the landlords` behalf. Its business model will be to generate money through revenue and profit-sharing agreements with those landlords...

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RSK: Very interesting...everyone is taking a shot at WeWork. But when you have a successful model, well why not copy and make a few twists to it. I like this idea.

Ken Notes: CBRE sees the challenge and is in the game.