After A Cautious Start, Dollar General Poised To Invade Cities With Its DGX Concept

As a budget chain, Dollar General has had its best success in rural and suburban markets, but now the chain is looking to make deeper inroads into cities, even into gentrifying urban cores better known for hipster boutiques. The chain has rolled out a new concept to do so: DGX.

So far there are only three DGX stores nationwide, compared with about 15,000 standard locations. But Dollar General Corp. CEO Todd Vasos wants to open another 13,000 stores in the coming years.

   ...more

RSK: 13,000 new DGX stores? I thought Starbucks was being aggressive!

Ken Notes: Living in Albany, DG is the ONLY store and the experience is pretty good. Like our Kwik Trip, I see a market for these. In fact I would love to know how the Madison Kwik Trip is doing...