Facebook opens small business pop-ups in nine Macy`s stores

Facebook is bringing around 100 digital-native brands and small businesses that have found success on the social network and Instagram to physical retail locations. It`s opening pop-ups at nine Macy`s stores as the holiday shopping season gets underway.

The Facebook Small Business Pop-ups opened Monday in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle, and they will be available until early February. The brands featured at the pop-ups include Love Your Melon, an apparel brand that`s helping the fight against pediatric cancer; Charleston Gourmet Burger Company, which sells a burger marinade; and Two Blind Brothers, a clothing company that donates all of its profits to research for a blindness cure.

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RSK: One of the stanchions of internet-based marketing going brick n mortar? Yes!