Gables COO: `This Is What People Care About,` And It`s Not Amenities

When it comes to multifamily, whether baby boomer or millennial, top-of-market or affordable-only renters, they all crave the same major amenity: connectivity.

“Connectivity is really the main thing you need to be thinking about in the next generation of our products,” Gables Residential Chief Operating Officer Cris Sullivan said during Bisnow`s Multifamily Annual Conference Southeast last week. “When people come into leasing offices, what [do] they care most about? They`re walking around with their cellphones to see if they get a signal.”...

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RSK: This is also true in commercial buildings as well. We lost a client because of low cell phone coverage for his provider and they were not about to switch providers either.