Amid Affordable Housing Crisis, Micro-Housing Development Picks Up Steam

Patrick Kennedy, the owner of San Francisco-based development firm Panoramic Interests—which in June 2015 completed the first high-rise micro-unit building in the U.S. with The Panoramic in San Francisco—has an unusual take on housing.

“We had a revelation about six years ago that we should approach development the way In-N-Out Burger approaches hamburgers,” Kennedy said. “That is—simplify the menu, focus intensely on quality and lower the price. That’s what we want to do for housing.”...

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RSK: Many people think they can live in these small units...not sure I could with 2 Golden Retrievers but the concept needs to be developed somewhat. Like putting 2 or 3 of the units together in one for those like me.

Ken Notes: We need diversity in the housing market. There are few if any starter homes in the Madison market, and there is almost nowhere to site an upscale micro or small home. We need to change this, remember there is a much larger buying market out there. What we may want to live in is not for everyone.