Younger shoppers love these companies the most


Younger shoppers love these companies the most
Victoria’s Secret, Sephora, Nike and Nordstrom are among the retailers that millennial and Gen Z shoppers are flocking to shop at in 2018, according to the annual Love List Brand Affinity Index from Goldman Sachs and Conde Nast. Millennials are defined as those people born between 1981 and 1996, according to the Pew Research Center. Gen Z shoppers are typically referred to as those consumers born thereafter. These younger consumers are shopping online but also looking for in-store experiences that allow them to connect to the brand. Retailers need to pay attention to younger shoppers and where they’re spending money, because those destinations are constantly changing... ...more RSK: This not just for younger shoppers...at least half the list is on my list.
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Victoria’s Secret, Sephora, Nike and Nordstrom are among the retailers that millennial and Gen Z shoppers are flocking to shop at in 2018, according to the annual Love List Brand Affinity Index from Goldman Sachs and Conde Nast.
Millennials are defined as those people born between 1981 and 1996, according to the Pew Research Center. Gen Z shoppers are typically referred to as those consumers born thereafter.
These younger consumers are shopping online but also looking for in-store experiences that allow them to connect to the brand.

Retailers need to pay attention to younger shoppers and where they’re spending money, because those destinations are constantly changing...