Developers Use Street Festivals To Attract Business

CHICAGO — It is a Sunday afternoon and Lincoln Avenue is shut down for six blocks from Fullerton and Halsted, north to Wrightwood and Sheffield for the 35th annual Taste of Lincoln Avenue. Over the course of the weekend the festival — one of the largest in the city — transforms Lincoln Avenue into a concert venue, outdoor dining pavilion, retail shop and community gathering space.

Underneath a canopy tent a block from the festival’s southern entrance is a table manned by two young women, loaded with beer koozies and sunglasses, while a cornhole set bakes in the afternoon sun, waiting for people to play...

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RSK: Not sold on this at all. Just had Atwood Fest where our offices are located and the people pretty much trashed our property. If they really thought this was a cool neighborhood and want to live and work here why would they do these inconsiderate things? I highly doubt it helped any of the Merchants or Landlords much. I know, a few bad apples do not spoil the whole bunch.

Ken Notes: I think you have to know who to talk to. It would be good to target seniors for downtown condo living space at concerts on the square for example...