Growing Competition from Both National Chains and Neighborhood Coffee Shops Threatens Starbucks’ Supremacy

While Starbucks still has an edge in the highly competitive U.S. coffee and breakfast market, other chains are expanding and picking up market share

Amid slowing growth in an increasingly crowded market, coffee chain powerhouse Starbucks announced it will close 150 underperforming, company-operated U.S stores in 2019. Historically, the Seattle-based chain has closed about 50 stores per year. For now, the company, which pioneered the upscale coffee shop business, continues to dominate the U.S. market with 14,000 stores...