Brand Partnerships And Physical Space Spark Salvation for Retailers

In recent years, major retailers have been forced to close hundreds of stores while searching for strategies to stay competitive and profitable. Many retailers view Amazon and Alibaba as the trailblazers in the e-commerce revolution and have started to emulate elements of their strategy.

However, emulating Amazon and Alibaba is not enough for retailers to survive. Retailers will need to look for ways to positively differentiate the buying experience in order to prosper. Some retailers are repurposing their existing space with complimentary brands while others have imported e-commerce success strategies from other countries. Global retailers, in particular, have learned to offer shoppers a unique experience they can’t find online to avoid the recent fate of so many of their counterparts...

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RSK: I guess to me this is kind of a "Duh" moment. But once I reread it there is much more to it.