The Rise Of The Five-Minute Shopping Trip

Thanks to Amazon and Whole Foods, a new kind of locker talk could be sweeping the grocery sector, and it centers on how much can be bagged in a five-minute window.

Micro-shopping trips, defined as trips that take less than five minutes, are becoming increasingly common thanks to grocery services that let customers order online and pick up in-store. The development made national news when such trips were reported to have climbed 8.7% at Whole Foods stores after Amazon acquired the grocery chain in August 2017, according to research by data-analyzing firm InMarket. The increase is attributed to its Amazon Lockers, where shoppers can pick up preordered items...

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RSK: I am a big believer in micro shopping trips to grocery stores. That way I can get in an express lane for a quick check out. That is the one thing I really dislike is waiting in line to check out. Wasting time.