E-commerce is not a retail-store killer
There is no denying that online sales are cutting into overall retail sales, as evidenced by this section in CBRE’s report.
Though online sales have been growing 15% annually since 2010, as
tracked by the U.S. Census Bureau, that number can be deceiving.
As
CBRE tracks it, online only made up 8.9% of total retail sales last
year, and that does not account for purchases made online and picked up
at physical stores where an additional purchase could have been made.
Retail real estate landlords need to understand the strongest operators
have a significant balance between the two channels. ...
E-commerce sales vary by category...M-Commerce and its retail future...
