The State of Retailing Online 2018

The annual “The State of Retailing Online” study conducted by NRF and Forrester examines the impact of ecommerce and provides key metrics for benchmarking. The survey examines retailer attitudes and investment levels for critical digital commerce issues. This year’s results demonstrate that the line between the digital and physical worlds is blurring as the retail landscape continues to evolve, with many retailers focusing on digital store initiatives in 2018.

Key findings from this year’s report include:

  • Net-net, stores are growing:...
  • Omnichannel remains a key store investment area: ...
  • Digital retail continues to be the bright spot it’s been for years:..

RSK: This seems a bit contrary to what is actually happening. Good news if it is true.

- - Volume: 6 - WEEK: 28 Date: 7/10/2018 9:24:00 AM -