Why Retail Landlords Need to Think Like Editors

People respond well to those that are sure of what they want,’ Vogue editor Anna Wintour once remarked. ‘What people hate most is indecision.’

In essence, that’s the role of a great editor: to take a point of view on the world and clearly express it through the pages of a magazine. It’s about bringing a singular vision to life and selling that vision to as many people as possible. It is not just about chasing what’s popular, reflecting public opinion or playing to generic trends. It’s about having a clear message that helps their publication stand out from the crowd.

At first glance, this may not seem to shine much light on today’s retail landscape, but at Appear Here we believe shopping destinations could massively benefit from an editorial eye...

A good editor provides the glue that holds a magazine together...

And here’s the other lesson magazines have for us: during disruption, there’s no room for mediocrity...

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RSK: When you reach the bottom read about this editor. He has an amazing thing going on.



- - Volume: 6 - WEEK: 28 Date: 7/10/2018 8:26:36 AM -