Investors Unleash Millions Into Pet-Tech Startups

In 2017, $69.51 billion was spent on pets in the U.S., according to the American Pet Products Association. That’s up 69 percent from one decade prior. As a whole, the global pet market is estimated at $109 billion. A share of that goes to veterinary care, which is a $17 billion industry in the U.S. alone.

So it’s no surprise that the increased spend on pets is reflected in increased funding for pet-related startups...