CBL Puts the Experiential in Retail


CBL Puts the Experiential in Retail


Fresh takes on mall anchors, entertainment and more are driving strategy at the REIT`s properties, CEO Stephen Lebovitz reports.

“Experiential” is the buzzword in retail as consumers shift their focus and overextended retailers in waning categories downsize or shut down. The shift—perhaps not entirely unusual in the ever-changing retail sector but seemingly more extreme in its redirection—is forcing owners of malls and shopping centers to rethink their tenant mix.

Just how significant is the shift in tenancy? In a Q&A session during the National Association of Real Estate Editors annual real estate journalism conference in Las Vegas dubbed “The Retail Armageddon—Is It Real?”...


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RSK: Again this is happening right here right now at West Towne.

Ken Notes: Add destination to the buzzwords for retail. Ask yourself, "Why would I go to the mall for something Amazon will place on my doorstep." Answer - "It is fun."

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- - Volume: 6 - WEEK: 26 Date: 6/26/2018 7:51:32 AM -