One attraction still drawing shoppers to malls: Food


One attraction still drawing shoppers to malls: Food
40 percent of consumers today will pick a mall to visit primarily based on the restaurants located there, according to a report from Jones Lang LaSalle. Shoppers who eat at the mall will then spend more time there and spend more money at stores there, JLL found. Consumers should expect to see more food halls, with healthier options and local restaurants, popping up at U.S. malls. You might`ve noticed more and more mall food courts are changing, ditching fast food chains for local eateries. And that`s not an accident.Mall owners say they`ve been steadily increasing the percentage of retail square footage at any given property dedicated to food and beverage, creating new food halls. The push to make these changes is compelling, industry experts have told CNBC. The goal is to drive traffic to the property and keep shoppers lingering longer... ...more RSK: Food can draw more people to malls, but what if they are going just to eat food and not shop? That is probably what I would do. Possibly if there was a waiting list, I might browse a shop close to the restaurant...
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40 percent of consumers today will pick a mall to visit primarily based on the restaurants located there, according to a report from Jones Lang LaSalle.
Shoppers who eat at the mall will then spend more time there and spend more money at stores there, JLL found.
Consumers should expect to see more food halls, with healthier options and local restaurants, popping up at U.S. malls.
You might`ve noticed more and more mall food courts are changing, ditching fast food chains for local eateries. And that`s not an accident.Mall owners say they`ve been steadily increasing the percentage of retail square footage at any given property dedicated to food and beverage, creating new food halls. The push to make these changes is compelling, industry experts have told CNBC. The goal is to drive traffic to the property and keep shoppers lingering longer...