Physical Retail Is Not Dead: Boring Retail Is


Physical Retail Is Not Dead: Boring Retail Is


It may make for intriguing headlines, but physical retail is clearly not dead. Far from it, in fact. But, to be sure, boring, undifferentiated, irrelevant and unremarkable stores are most definitely dead, dying or moving perilously close to the edge of the precipice.

While retail is going through vast disruption causing many stores to close and quite a few malls to undergo radical transformation or bulldozing  the reality is that, at least in the U.S., shopping in physical stores continues to grow, albeit at a far slower pace than online. An inconvenient truth to those pushing the "retail apocalypse" narrative, physical store openings actually grew by more than 50% year over year. Much of this is driven by the hypergrowth of dollar stores and the off-price channel, but there is also significant growth on the part of decidedly more upscale specialty stores and the move of digitally-native brands like Warby Parker and Bonobos into brick and mortar...

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RSK: I have been saying this for years. But as a guy I know I do not have to be entertained to shop. I want in, find what works, and out. But I agree. The store should not be boring and the same old same old. Just make it easy to find my size in what I want and maybe some new trends in clothing...

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- - Volume: 6 - WEEK: 16 Date: 4/17/2018 10:03:12 AM -