Design Concepts offers a template for the future of East Washington Avenue

Dave Franchino is no longer avoiding East Washington Avenue.

For years, his office was located in the American Center Business Park north of Interstate 39-90-94. So when clients from out of town would visit Madison, trips Downtown were taken via the interstate, southeast to the Beltline with an exit onto John Nolen Drive. The route would give his customers a picturesque view of the city’s Capitol skyline with Lake Monona and Monona Terrace in the foreground.

It also would bypass the blight of the isthmus with its empty manufacturing facilities, vacant car lots and overall depressing vibe that stood in contrast to the city’s overall reputation...

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RSK: Some interesting ideas and concepts on East Wash. Just a few of the tenants that chose the strip for their business and more to come...not just apartments.