Motionloft: Why Your Urban Expansion Efforts Will Fail.

Imagine walking through a dark room where everything you knock over costs your company $100,000. Urban site selection feels like this right now – dependant on out-of-date traffic studies, data aggregators with clunky algorithms, and best guesses from industry experts. But what if we could just flip the lights on, let real data lead, and remove bias from the site selection process?

Urban living is becoming the new normal — already 87% of people in the US live in urban areas according to the US Census Bureau. Brands want to be where people are, but suburban demographics and population data doesn’t hold true when expanding into urban market. So the urban site selection process relies on slivers of data to estimate the potential for new locations but does not give a comprehensive picture:

• DOT offers a snapshot of traffic but doesn’t count pedestrians.
• Hand Counting is only as accurate as the person counting is vigilant.
• Data Aggregators that pull data from everywhere they can: Twitter, Weather, DOT and Tarot Cards. Building black boxes put out nice reports but little of it verifiable.

What is this data-gap costing you?...

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RSK: I cannot tell if this is a true Dukester rant or an advertorial. What is your take? Non the less interesting.