J.C. Penney suffers worst stock drop ever after predicting loss

J. C. Penney Co. shares tumbled the most since they began trading in 1980, hurt by deeper losses and a sense among investors that department stores are stuck in an intractable slide.The rout followed a warning by the company that a massive inventory liquidation would bring a flood of red ink in the third quarter, renewing the sense that department stores are losing ground to e-commerce. The shares fell as much as 25 percent in the wake of the forecast....

SEARS catalogue homes 1908 - 1940

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RSK: JCP leases and owns some prime real estate locations in Malls and cities. They may be taking a look at that to right the ship and boost their online promotions.

Ken Notes: It blows my mind that the big guns in home delivery and catalogue stores are being destroyed by Amazon who has to build its distribution system from scratch. From 1908 through the 1930s you could buy a house from Sears (see above) now you can`t even get an appliance anymore. Go figure.