4 things marketers should know this holiday season

Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer. But there can be good tidings for retailers (including brick and mortar), especially with Deloitte predicting holiday sales to surge November through January.

To meet customer expectations and overcome obstacles -- including increased competition from Amazon, deep holiday discounting and oversaturation of brand communications -- marketers need to shift strategies now to drive revenue during this ultra-competitive time of year. Honing in on customer insights, omnichannel effectiveness and loyalty will help retailers get to the bottom of what their customers really want and deliver long-term marketing ROI.

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RSK: Okay CRE Brokers of retail...take note how you can help your clients in this area. Data is becoming King in so many ways.