Study: Consumers miss shopping in-store; Target No. 1 for in-store experience

Shoppers miss the physical, human side of shopping in-store following a year of COVID-19 restrictions.

That’s according to research by design agency ChaseDesign, which found that 78% of U.S. consumers plan to shop more in-store this year than before. Forty-two percent said they miss able being able to touch and feel products — and 63% miss getting out of the house.

To create a positive in-store experience for the consumers, retailers must ensure there is an inviting in-store atmosphere (54%) and employ believable, knowledgeable staff (50%) to meet consumer expectations, according to the study. There are some stores that are already leading the way when it comes to in-store experience such as Target, which was ranked No. 1 by research participants, with Walmart a close second...
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RSK: Good for Target. I bet Kohl`s is right up there too.