Burger King is changing its logo after 20 years in a massive rebrand — see what the new packaging and employee uniforms will look like


Burger King is changing its logo after 20 years in a massive rebrand — see what the new packaging and employee uniforms will look like


Burger King announced its first total rebrand in over 20 years on Wednesday, including a return to the classic logo and an emphasis on the whopper.

Insider saw inside the first restaurant in this new design through a virtual tour in Miami. The new look will eventually roll out to the rest of the chain, although customers might not see it for a while as Burger King corporate plans a prolonged integration over the next few years.
  • Burger King released a total branding redesign, including a new logo.
  • The logo signals an embrace of a more classic look, emphasizing the whopper.
  • Burger King is investing in the app and drive-thru tech to compete with other fast-food competitors.
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RSK: Without having to have sit down and 90% take-out and drive-thru, these prototypes can pop up in more places because of less land needed. You`ll see more of this in all aspects of restaurants not just fast food, but good food fast.

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- - Volume: 9 - WEEK: 3 Date: 1/12/2021 9:24:46 AM -