Burger King announced its first total rebrand in over 20 years on Wednesday, including a return to the classic logo and an emphasis on the whopper. Insider saw inside the first restaurant in this new design through a virtual tour in Miami. The new look will eventually roll out to the rest of the chain, although customers might not see it for a while as Burger King corporate plans a prolonged integration over the next few years.
RSK: Without having to have sit down and 90% take-out and drive-thru, these prototypes can pop up in more places because of less land needed. You`ll see more of this in all aspects of restaurants not just fast food, but good food fast. | ||
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