Black Friday shopping in stores craters 52% during pandemic as e-commerce sales surge


Black Friday shopping in stores craters 52% during pandemic as e-commerce sales surge


Traffic at stores on Black Friday fell by 52.1% compared with last year, as Americans by and large eschewed heading to malls and queuing up in lines for shopping online, according to preliminary data from Sensormatic Solutions.

Key Points

  •     Traffic at stores on Black Friday fell by 52.1% compared with last year, according to preliminary data from Sensormatic Solutions.

  •     “Shoppers are spreading out their shopping throughout the holiday season because of concerns about social distancing and the pandemic,” said Brian Field.

  •     Online spending on Black Friday surged 21.6% to hit a new record, according to data from Adobe Analytics.
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RSK: It still will come down to the last mile crunch. Why don't mall stores become pick up spots for Amazon merchandise? You order from Amazon and it finds the closest store nearest you to go and pick it up. Just a thought. Of course stores would have to agree to Amazon's pricing but they would save on shipping...

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- - Volume: 8 - WEEK: 49 Date: 12/1/2020 9:39:34 AM -