The We Company announced Wednesday that it is changing its name to WeWork — again.
The coworking startup launched in 2010 as WeWork, and opted to rebrand as The We Company in January 2019 as it ventured outside of office space into residential and educational units. And after nearly two years, the company is returning to its original name.
The coworking startup launched in 2010 as WeWork, and opted to rebrand as The We Company in January 2019 as it ventured outside of office space into residential and educational units. And after nearly two years, the company is returning to its original name.
- The We Company said Wednesday it is rebranding back to WeWork, nearly two years after it first made the name change.
- In January 2019, the company opted for a new brand name to reflect
its venture beyond its core product, coworking areas, into residential
and educational spaces.
- WeWork has been grappling with slowed business during the pandemic,
with large vacancies in its coworking spaces throughout its many
markets.
- The name change also comes a year after the company`s failed IPO filing, which revealed to investors the state of its shaky finances and business practices and resulted in the ousting of cofounder and then CEO Adam Neumann.
RSK: The latest in the We Saga..sorry the WeWork saga.
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- - Volume: 8 - WEEK: 43 Date: 10/20/2020 8:24:02 AM -